Thursday, January 22, 2009
PublishAmerica’s latest offer
Emails went out to PA’s “thirty thousand happy authors” yesterday.
Frame this: February is royalty month. Your next royalty statement is due in less than six weeks.
Receiving their royalty check is a high moment in every author's life, no matter the dollar amount. A moment worth framing.
Since PA sends out biannual royalty checks, and since their contracts hold authors for a minimum of 7 years, this means authors will have 14 moments worth framing during their time with PA.
We are offering to frame your next royalty check for you, in a distinguished, transparent 8x10 hard coated frame that "floats" the check between sheets of glass and plexiglass.
Because nothing says “distinguished” like plexiglass.
Note: you will still receive a negotiable version of your check that you can deposit, ensuring that the framed copy is a keepsake forever.
Thanks to the glass and plexiglass, you too can enjoy the PA version of the Precious Moments figurine through eternity. And beyond.
Reserve your framed check today. Price: $19.95, plus s&h.
For most authors, the frame would be worth more than the check (though as PA was quick to point out, it’s not the check you’re framing, it’s the magical moment). The same email stated, “Checks will be mailed February 28; statements regarding titles that sold zero copies will be forwarded by email.” I don’t suppose anyone will want to frame such a statement, though.
Threads about this sprang up on at least three discussion boards, and not even PA’s defenders seemed happy about it. The good news is that whether this offer is prompted by greed or desperation or both, it’s so blatant that it may alert at least a few new authors to what PA wants out of them. PA doesn’t charge for publication - which lures people in - but it charges for
1. Books (a 182-page paperback is priced at $24.95)
2. Shipping and handling ($4.99 for the first book, $2.99 for each additional book)
3. Advertising (PA’s auction, which has since been repeated)
4. Lack of advertising (after some authors found inappropriate advertising in their books, others wanted their books free of advertising. PA offered to make it so for $300)
5. A frame for each royalty check ($19.95 + s&h)
6. The return of rights (starting at $300)
I wonder what PA will try to sell to authors next. A frame for the dollar advance? Cover art? A special certificate saying “Congratulations, you are now a Published Author”? A frame for that? With PA, you never can tell.